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 SOCIAL MEDIA MARKETING for BUSINESS
 
Like it or not, Social Media Marketing is not going away.  It is truly the HOTTEST trend in online marketing today.  The good news?  It's inexpensive and in many cases FREE.  Building a community and engaging your audience is the best way to develop trust and brand awareness. 
 
There are new success stories involving implementing and optimizing social media campaigns every day.  From large companies like Best Buy and JetBlue using Twitter as a real-time, visible customer support tool to smaller businesses like restaurants, non-profits and business coaches using Facebook to share industry specific ideas, articles and best practices.  The point is, big or small, the value of Social Media Marketing continues to rise.
 
STATS:
  • Facebook had 400M ACTIVE users as of July 2010!
  • Half of those 400M login every day.
  • Facebook was adding 500K users PER DAY in early 2010. That is up from 250K new users per day in 2009.
  • Use of social media marketing is up 8% from 2009. (www.socialmediaexaminer.com)
  • Age 35 - 54 represents 30% of Facebook users as of 2010.
     
Twitter... Facebook... Linkedin...
THE BIG THREE is where most businesses should start.  Twitter, Facebook and Linkedin.  While Twitter and Facebook can be used for business as well as personalized content, Linkedin is seen as more of a business focused network.  Depending on your business, you can also take advantage of networks based on geographic location and even specific industries.  The possibilities are endless - but whether you are an experienced Social Media Networker or brand new, maintaining a consistent and focused approach will lead to success in the form of return on influence/awareness and return on investment.
 

 SOCIAL MEDIA MARKETING ASSISTANCE & COACHING

 
What can a we do for your business?  Effective Virtual Assistance is a Certified Social Media Marketing Coach and Assistant!  Read the press release providing detail on this certification.  We are here to unravel the mystery of Social Media for businesses that have not yet jumped in (and if that's you, now is a great time) or to enhance the existing presence for businesses that are out there, but not using Social Media to its potential. 
 
SERVICES:

Collaborate to Build Your Social Media Strategy

* Many businesses have the technical know-how to setup a Facebook page, but what's the plan?  Who is your target audience?  How will you gain fans?  What does your content look like?  Who is going to maintain the page, interact with prospects, respond to inquiries? 

 

Create & Optimize Social Media Network Profiles

*You have profiles out there but need some help to enhance your presence.

 

Market Research

*Whether you are just starting out or have a Social Media presence, have you researched what your competitors are doing? 

 

Online Reputation Management

*Once you are marketing and interacting via Social Media, it is important to keep a pulse on what clients, prospects and competitors are saying about your brand so you can respond as needed, proactively and timely.

 

Content, Content, Content

*We can research and suggest content ideas for your blog, Facebook page and Twitter updates.  Consistency and value is key with Social Media Marketing.

  

Re-purposing Content

*For example, if you write an article, we can re-purpose that content into a blog post that we push out via your social media networks.

 

Submitting Content, Promoting Events, Sharing News

*We work with you to create a content schedule each month.  We can also monitor interaction to content and in many cases handle/respond to questions and fan posts.

 

Measuring & Reporting

*It is important to monitor the results of your Social Media Marketing efforts.  We can suggest key performance indicators applicable to your business and pull data monthly.

 

Coaching

*It is important for all clients to represent their own brands on Social Media sites to some degree.  We can guide you on your involvement in the strategy,  suggest ideas for developing a schedule and share best practices applicable to your business.

 

Email us to set up a FREE 30 minute consultation to assess your needs and discuss our services.

 

 

Top Ten Reasons You Need Social Media Marketing for Your Business:

 

  1. Interact consistently with and connect directly with your target audience.

  2. Build trust and confidence with your target audience through dialogue and sharing value-based content.

  3. Utillize Social Media Networks as customer service tool.

  4. You need to know who is saying what about your company/industry and where.

  5. Connect and share ideas with thought leaders in your industry.

  6. Earn a reputation as a market/industry expert.

  7. Stay current on market/industry trends.

  8. Reach a broad spectrum of current and prospective clients with significantly less investment.  In 2010, 41% of marketers felt the use of Social Media reduced their overall marketing expenses*.

  9. Join Niche Networks tailored to your industry or Join location-based networks.

  10.  The top benefits of Social Media Marketing according to the 2010 Social Media Marketing Report*: "The number-one advantage of social media marketing (by a long shot) is generating exposure for the business, indicated by 85% of all marketers, followed by increasing traffic (63%) and building new business partnerships (56%). "

 

Top Ten Reasons You Should Hire a Social Media Marketing Specialist:

  1.  They have the skills to coach you on developing and maintaining your Social Media Strategy tied to measurable goals.
  2. They can conduct market/competitor research.

  3. They will you informed of trends, new tools and hot topics.

  4. They will work with you to build your Social Media presence.

  5. They can handle social media submission (blogs, videos, podcasts, articles).

  6. They can monitor your online reputation.

  7. They can provide reports that measure your Social Media success and track expected outcomes.

  8. They can manage your connections/followers.

  9. They can be a Company/Brand Representative (not to be confused with personal representation).

  10.  According to the 2010 Social Media Marketing Report* published by www.socialmediaexaminer.com, "56% of marketers spend at least SIX HOURS A WEEK on their Social Media Marketing efforts and nearly ONE in THREE invest eleven hours weekly."
  11.  I HAD TO THROW IN JUST ONE MORE…They think Social Media Marketing is EXCITING and they are PASSIONATE about what they do.

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*2010 Social Media Marketing Report written by Michael Selzner and published by Social Media Examiner